TOP-100 Russian-language crypto-media
When comparing cryptocurrency and blockchain news sites, it is difficult to rely on fully objective metrics for a number of reasons. The main one is the lack of reliable verified statistics; almost no one publishes them openly. And some tools that are considered accurate can give a wide range of indicators. For example, one of the sites under study had a 10-fold difference in performance between Google Analytics and Yandex.Metrica systems. This is when the counters of both services are correctly installed on all pages of the site. But sites almost never provide such access for analysis.
We have to focus on analysis systems that build statistics often based on incomplete data collected from plugins in browsers, data from providers, popular services and other partners. Of these services, SimilarWeb is the most famous, and we will use it as the main tool. For sites for which it does not have enough information to display, we will use the counter values from the Alexa service. You can check all the indicators from this material yourself on these services.
The rating does not exclusively include aggregators of other people's news and news publications, in which news about cryptocurrencies and blockchain is not the main focus. The rating contains publications that aggregate other people's news if they have noticed their own materials. It also contains publications where the same materials are found without reference to the source, and it is difficult to determine the authorship.
Are there any websites with high traffic on the list below? Yes there is. Cheats can be different, the most common is a direct "pouring" of traffic, as if the reader himself opened the desired page in the browser. The second most common way is referral, when traffic comes from sites that "whiten" it, or generates artificial traffic through landing sites.
You need to understand that even real traffic is different. If crypto media has most of the traffic from search engines, is that a good thing? In theory, yes, but in practice it can be a section with anecdotes or TOP motivating phrases somewhere on the back of the site. It collects most of the search traffic and has nothing to do with cryptocurrencies.
It also happens that the site between the news about cryptocurrencies inserts non-thematic articles like "5 wives of Russian oligarchs who have not found a replacement younger." Such materials perfectly go from the feed in Yandex.Dzen and attract the audience to the site. Visually, you get quite legitimate referral traffic from an understandable source.
It should also be remembered that the counters often show the total traffic. For example, if the Russian-language version is a subdomain of a more global portal, then the counters can show the statistics of the portal as a whole. If the site has additional popular services, then their traffic can also be summed up.
The rating is compiled only on the basis of the indicators of the counters. He may not take into account the above nuances. Also, it does not reflect the quality or quantity of materials on the site, as well as the overall quality or reputation of the resource. It can only be used as a rough guideline for assessing the overall traffic of crypto media.
SimilarWeb traffic rating shows the total of visits for 6 months from December to May 2020. The Alexa ranking is shown in the service's own points. The lower the number in points, the more popular the site is. Let's say Google.com has a value of 1 and Cointelegraph.com has a value of 1638.
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